Are you sure this is the best use of your brewery’s R&D time? Consider if the time would be better spent working on other projects that will contribute more to the bottom line of your business.We are here to help guide you, but you can still expect a lot of trial and error when developing your non-alc brew. Are you prepared to dump a few batches of beer? These beers are not easy to make.Who will you be selling your non-alcoholic beer to? What channels will you sell through? Taproom? Local distro? Looking to go country-wide? What audience are you appealing to? Are you looking to grow sales from existing customers or add a new customer base?.Why are you making a non-alcoholic beer?.Before you proceed with adding a bunch of NA beers to your brew schedule, I recommend clearly answering the following questions: If this sounds like you, congratulations! You’ve found the right place. Many beer consumers are cutting back on alcohol consumption, but do not want to settle for grocery store brands of NA beer.Īs a result, craft brewers are starting to explore production of non-alcoholic beers at an accelerating rate. Non-alcoholic beers are now one of the biggest trends in craft brewing.
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